Audience Product
Having an opt-in status for the Audience Product in the Publisher Center means that you agree to Kontera’s Service Agreement found here.
Audience Product Overview
Kontera’s Audience Product allows advertisers to identify users that express interest in their campaigns and then remarket (display additional banners) to these same users when they are found on other sites. To participate in the Kontera Audience Program:
- Review Kontera’s Service Agreement found here.
- If you agree to the terms of the aforementioned agreement, opt-in to the Audience Product in the Publisher Center’s Site Settings section found in the Kontera Setup tab.
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Add content to your privacy policy that includes the universal NAI user opt-out link:
We use third-party companies to serve ads and collect non-personally identifiable information (e.g., the pages you visit, and which links you click, which ads you see and click on, and the categories of search terms you enter) when you visit our web site. These companies may use the information outlined above (which does not include your name, address, email address or telephone number) about your visits to this and other web sites in order to provide advertisements about goods and services of interest to you. These companies often use a cookie or third party web beacon to collect this information. If you would like more information about this practice and to know your choices about not having this information used by these companies, visit this link to the NAI universal user opt-out. - We also strongly recommend you add a link from every page where your site allows collection of user information to your privacy policy, preferably directly to the boilerplate language section. If you already have Google’s privacy language on your Privacy Policy page, that should be sufficient. However, Google’s opt-out will need to be supplemented with the link to NAI universal opt-out.
If you opt- in to the Audience Product, you are bound by the terms in Kontera’s Service Agreement and agree to add the suggested content and link to your privacy policy.
If you choose to opt-out of the Audience Program, your use of and agreement terms for Kontera’s other products remains in effect without change.
Lastly, Kontera wants to reassure our publisher partners that we recognize that these new services carry a great deal of concern over user privacy. Kontera takes user privacy extremely seriously. Kontera has been working hard to make sure we are completely compliant with the privacy practices already standard in the marketplace today, even exceeding them, prior to launching these new products.
We are members of the Network Advertising Initiative (NAI), a cooperative of online marketing and analytics companies committed to building consumer awareness and establishing responsible business and data management practices and standards for online behavioral advertising. We are also well-versed on the Enhanced Notice Initiative developed by the Digital Advertising Alliance and will make appropriate adjustments as the requirements solidify. We will provide easy user opt-outs and will not collect any personally identifiable information (something that we have never done). We also avoid any potentially sensitive information such as health related issues, ethnicity, sexual orientation, mature content, violence, disasters, etc. for retargeting and other data collection practices.
FAQs
• How much money can I expect to make if I opt-in to the Audience Product?
Currently, we do not expect publishers to make any revenue from the product.
• How will you address user privacy concerns?
We take user privacy extremely seriously. We are members of the Network Advertising Initiative (NAI), a cooperative of online marketing and analytics companies committed to building consumer awareness and establishing responsible business and data management practices and standards, and we are working with privacy experts who are assisting us in the development of our offerings.
Additionally, we are well-versed on the Enhanced Notice Initiative developed by the Digital Advertising Alliance and will make appropriate adjustments as the requirements solidify.
We will provide easy user opt-outs and will not collect any personally identifiable information.
We also avoid any potentially sensitive information such as health related issues, ethnicity, sexual orientation, mature content, violence, disasters, etc. for retargeting and other data collection practices.
• How can a user opt-out of audience targeting?
Users have 2 main places they can opt-out. There will be an icon on the Kontera ad that the user can click on and be taken to page where they can opt-out. Additionally, they can opt-out by going to the publisher’s privacy policy and make use of the opt-out there.
• Will this offering interfere with Google Adsense?
It will NOT interfere from either a technical or a business perspective.
• If I have made changes to my privacy policy to support Google, do I need to make these changes?
If the changes you made to your privacy policy were to address behavioral advertising and based on language provided or recommended by Google, then you do not need to use our recommended language. You will, however, need to include the link to the NAI universal opt-out:
If you would like more information about this practice and to know your choices about not having this information used by third-party companies to serve ads and collect non-personally identifiable information, visit here.