Kontera's Big Data Marketing platform understands and activates the world's content.
We analyze global content consumption patterns, on-going social "conversations" and trending passion points.
What sets us apart is our keen understanding of what audiences see and read on-line, in addition to what they "say" on social.
Marketers use the Kontera platform to inform how they connect with their target audiences, to evolve their messaging and marketing strategy, and to deliver the best brand content or message in ideal Mobile, Web, and Social context.
Each day our platform analyzes and cross-correlates the consumption of more than 550 Terabytes of video, 1.4 billion tweets, 450 million articles, 550 million images, and more than 300 billion phrases. We aggregate actionable insights on more than 27,000 catalogued interest topics, 8,000 celebrities, 12,000 locations, and 350,000 products. We provide both real-time learnings and multi-year historical trends.
Big Data For Agile Marketing!
CONTENT INSIGHTS AND CURATION PRODUCTS
Kontera's Insights measure the world's content consumption - what is seen by consumers, not just what is "said" on social. Marketers use our powerful dashboards and analysis tools to Inform strategy, tactics and timing. With Kontera they understand specific audiences' interests, discover product and category opportunities, refine messaging, and benchmark competitive postion.
Some of the most powerful insights that the Kontera platform produces are correlation of Broadcast TV events to consumer interest shifts on-line.
Kontera's Content Discovery has been built for social marketers, content teams, and agile marketing operations. It uses Kontera's Big Data platform to discover and inspire meaningful content for rapid creation and sharing.
Content Discovery features a powerful and intuitive interface that examines the world’s content in relation to marketers' objectives and their existing content. Marketers can quickly understand consumers' interests and trending passion points and instantly see which specific content items will connect authentically with different audience segments.
Collaboration and effectiveness are increased via content programs, 360 degree briefs, and integrated social publishing.
Manage your content marketing programs. Identify, sort, and select relevant content for social sharing and paid amplification using social or paid media.
Choose from owned content, affiliated content, social content, or supporting content from across the digital eco-system. Kontera's Content Curation tools enable easy management with relevance and predictive engagment scoring of content and video assets.
Content to be amplified is seamlessly activated and tracked for multiple native placements spanning social, web and social destinations.
Intelligence for Salesforce.com
Kontera's Content Intelligence is directly integrated into the ExactTarget Marketing Cloud. Users of the Radian6 Buddy Media Social Studio can directly access Kontera's content consumption insights, audience content trends, and the powerful Content Discovery engine.
For the first time ExactTarget Marketing Cloud customers can understand what content is of greatest interest to their target audiences, within any given subject area.
Kontera for Salesforce.com informs brands’ content strategies, increases content production throughput, and turbo-charges social sharing via predictive analytics.
CONTENT ACTIVATION PRODUCTS
Kontera’s social activation enables seamless publishing of brand supporting content or social information onto major social destinations. In addition, Kontera is able to take relevant social posts and content in support of brands' marketing and amplify this information to increase brand engagement across the entire digital eco-system.
Kontera social amplification can include content from Facebook, Twitter, or YouTube, and this information can be amplified on the web or in mobile.
Consumer relevance and value are paramount for successful mobile campaigns. Kontera’s mobile activation suite shines by providing consumers with highly relevant brand content and creative assets within the ideal mobile context. Unique to Kontera are engaging full screen brand content experiences. Kontera’s mobile solutions span both Android and iOS devices, delivering significant scale and relevance across a large number of mobile optimized sites.
Kontera mobile capabilities include dynamic related content, social content, interactive ads, multi-action ads, rich media, video, geo-location, and call-now capabilities.
For tablets Kontera also delivers highly immersive “lean-back” experiences, that engage with brand supportive content in a swipe optimized dynamic multi-panel canvass, all driven by the content activation platform.
Native Web Activation
With Kontera’s web activation brands are able to align within the most relevant editorial content through exclusive native formats and innovative display offerings. Kontera replaces low-value display placements with true extensions of the editorial well to authentically connect with consumers’ content interests.
By understanding how each editorial relates to all other content and latest consumer interests, Kontera can activate brand supporting content or ads with an unparalleled combination of relevance, reach, and precision. Consumer engagement and industry leading results are a hallmark of Kontera’s web activation.
Kontera’s native activation within editorial and Kontera's content based display can include IAB standard creative, exclusive large formats, and premier brand experiences.