Advertisers
Kontera Advertisers
Advertiser Benefits
Content Categories
Application Form
Testimonials
ContentLink™ Ad Formats
Introducing Kontera hybrid
View ContentLink Demo

Publisher Solutions

butoon_white.gifREAD MORE SIGN UP

Advertiser Solutions

butoon_white.gifREAD MORE SIGN UP
PPC Advertising with Kontera
Home arrow Advertisers

ContentLink™ In-Text Advertising Solution for Advertisers

Gary Stein Talks About In Text Advertising

What are ContentLinks™?

ContentLinks are In-Text pay per click advertising units linked to a relevant keyword discovered in real-time on a web page from among Kontera’s thousands of online publishers. The most relevant keywords within a webpage's content are highlighted and matched to deliver the most relevant cost per click ad.  By mousing-over your linked keyword, prospective customers will see your  ad complete with logo and other graphic elements. 

What ContentLink™ In-Text Ads Can Do For You

Only 5% of the time online is spent conducting a Search. Kontera’s ContentLink™ In-Text Advertising solution lets you reach your customers the other 95% of the time, while they are reading and reviewing contextually relevant content online. ContentLink™ ensures the highest relevancy of the keywords to your ads, providing you with a better ROI than with other advertising vehicles. 

The ContentLink™ advantage:

At the core of Kontera’s patent-pending technology are a set of proprietary algorithms that enable advertisers to maximize their ROI through greater relevancy between ad message, content and the reader’s frame of mind.   Kontera’s platform, optimized and proven to deliver hundreds of pay per click advertising campaigns over the last seven years, facilitates the analysis of each web page in real-time. Keywords and topics are then extracted and ranked, and then instantly matched to the advertiser’s most relevant text ad. The high relevancy between the content, keyword and text ad made possible by Kontera’s proven technology increases the advertiser’s ROI.

advertise_overview2.jpg


ContentLink™ provides:

  • Better Relevancy Delivering an Improved ROI – Kontera’s advanced Pay Per Click Advertising technology guarantees the highest degree of relevancy between content, keywords and your ads. That’s why ContentLink™ gives your ads better conversion rates, improving your ROI.
  • An Informational User Experience –  The cognitive association between the keyword and your ad improves the click-through and conversion rates in your ContentLink™ keyword link.
  • Branding with Logos and/or Images – ContentLink™ Ads allow you to add a logo, image or other graphic elements which are seen whenever the reader mouses-over your keyword link.
  • Cost Per Click Accountability – Even when a user mouses-over your keyword link and is exposed to your brand, you only pay when a customer actually clicks on your ad. To change your placement, change your bid for placement just like you do with other PPC advertising programs.
  • More Characters than other Pay Per Click Ad programs – Tired of the headaches you get trying to fit your sales message into a PPC text ad? ContentLink™ gives you more characters for your ad than ANY leading PPC ad program.
  • As Easy as any Pay Per Click Ad Program – Update your In-Text Advertising campaigns or placement bids in minutes with the help of Kontera’s dedicated account management and customer support teams.
  • Advanced Auto-Optimization and Geo-Targeting – Kontera’s technology enables campaign auto-optimization of keywords to content to improve your campaign results as the system ‘learns’ your marketing needs. International Geo-Targeting further improves your relevancy and in turn, your results.