It is often said that competition is good for everyone. From an economic perspective, competition drives industries to advance and find better, longer lasting solutions for buyers. It allows buyers to become familiarized with more choices and thus to select the best solution that works for them. In this sense, competition allows individuality to have its place, whereby buyers have a greater variety to enjoy and test for themselves.
This is especially true for the online advertising industry in this day and age, where publishers are surrounded by many advertising networks offering different solutions for site monetization. The industry has been booming over the past few years since Google launched Adsense, the pay per click text ad solution that has become the market leader. Today, though it may be hard to find an Adsense alternative, publishers can select from a large pool of ad programs to be used as complementary to Google Adsense. In fact, many programs are built to help publishers expand their revenue stream while offering their users an added value.
In the highly advanced technological world, the offering of different ad solutions, from text links to rich media, is in constant growth. By combining the right mix of ad types on a website, publishers get to cater ads that fit the taste of different users. I hear from many publishers who seek to reveal Adsense secrets in order to generate more from the program. What I have come to learn is that while uncovering Adsense secrets can certainly help to boost a site's income, a site that expands its reach to more users ultimately generates higher revenues. The way to reach more users is by offering more interesting, attractive formats and by utilizing multiple revenue streams to drive up the yield per page.
A web page is a publisher's real-estate and should be treated as a dynamic investment. Site owners should take advantage of the different locations on their real-estate to experiment with ads. When using Kontera's In Text Ads, publishers display ads on their sites without allocating additional ad space. The ads are hidden within the text until a user chooses to interact with them. To see an ad, the user mouses over a double underlined keyword and a contextually relevant clickable ad unit appears. Since the ads are unseen until the user chooses to engage with them, no additional page real estate is utilized. Kontera ads can be used alongside Google Adsense while keeping a site's appearance clean and uncluttered.
Competition pushes ad networks to provide more and better services to the industry and as a result, the industry gains. The solutions offered have to give an added value to advertisers as well as publishers and users. A solution that is not beneficial to your advertisers and your readers will not succeed in the long term. At Kontera, for example, we make sure to refine our relevancy engine to meet the needs of an ever evolving industry.
|
Info Center 
