If you are an online marketer, you probably have experimented or are currently working with Google Adsense. These days there's hardly a way around it, and why should there be? Adsense has earned its name for a good reason. Still, there are plenty of Adsense alternatives out there as well as services that work efficiently alongside Adsense. Different ad solutions can complement one another, increasing a site's income by offering site visitors different formats to interact with. Since the online advertising market has experienced an immense growth in offerings over the past few years, many publishers have begun to use services additional to Adsense. Adsense alternatives as well as Adsense "additives" can help a site generate higher revenues.
Diversifying your ad sources is important for several reasons, the first and we believe most essential from a publisher's perspective, is the ability to increase reach through higher distribution. The fact is that site visitors vary in taste and attention span. Not all visitors are as likely to click on a text ad and some visitors may be completely banner-blind. Publishers have the ability to increase the reach of their ads by making them available for the taste and needs of different visitors. And some of the new reach you gain might be better qualified traffic, leading to better conversions. New possibilities open up to a user reading about trips to spain and running into an In- Text ad that offers discounts on airline ticket sales.
Two are better than one, this is true for ad services as well. In this sense, publishers should not seek for an Adsense alternative but rather, they should seek for an Adsense addition. Adsense, for many sites constitutes as a primary revenue source. The combination of Google Adsense with another ad network works to increase a site's incoming revenue. As a publisher, you can utilize rich media and video as part of your pay-per-click advertising campaigns. Text ads are effective, but the addition of rich media and video will provide your users with an experience to support your marketing initiatives in a way that text can´t. This way your site will get the best of both worlds.
By offering online users video & rich media engagement opportunities, publishers can get the best of both worlds through Kontera in-text advertising: Higher ROI while enhancing their users' experience.
Moreover, cost per click inflation is a growing concern among advertisers. Keywords that used to cost $.20 several years ago are now nearing the $1 mark. Expanding to purchase broader terms does not solve the problem in a market which is crowded with competitors. The best way to fight cost per click inflation is by diversifying the usage of ad services. As advertisers will utilize alternatives to Adsense to help lower average cpc, publishers should seek to spread their reach across different ad programs.
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