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Kontera’s selection to the AlwaysOn Media 100 is testament to the favorable and growing trend In-Text Advertising is experiencing among online publishers and advertisers
San Francisco, CA, January 30, 2006 – Kontera, the leading provider of In-Text Advertising Solutions for web publishers and advertisers, announced that it has been chosen by AlwaysOn Media as one of the AO Media 100 Top Private Companies. AO Media 100 is a power list of the top private digital media companies. Kontera was handpicked by the AO Media editorial team based on a set of five criteria--innovation, market potential, customer adoption, media buzz and investor value creation.
Kontera and the AO Media 100 are currently being honored at the AO Media executive summit January 29-31 at The Mandarin Oriental Hotel in New York City. The summit’s focus is on the forces that are disrupting user behavior and creating new opportunities in marketing, branding, advertising and public relations. The event will also showcase top innovative private companies that are changing the way media is created, distributed and consumed.
“The AO Media 100 are creating new revenue opportunities in the more than $16.4 billion online advertising market by disrupting traditional media and advertising models,” said Tony Perkins, founder and editor in chief of AlwaysOn. “They are innovating by applying game-changing technology to key sectors including user-generated content, technology-enablers, mobile marketing, community platforms, Web analytics, and online advertising services.”
The AO Media 100 was selected from over 1,000 companies, peer-nominated by leading venture capitalists, investment bankers and industry analysts.
As the only In-Text Advertising technology which analyzes web content and serves contextually relevant keyword links in real-time across its network of 2,000+ publishers, Kontera’s solution is uniquely positioned to generate revenue for online publishers and a return on investment for advertisers. With today’s shortages of preferred real estate and inventory and the pricing limitations of many current online ad opportunities, Kontera offers a successful solution by creating a new and previously untapped source of advertising revenue. To learn more about Kontera’s ContentLink™ In-Text Advertising solution, we invite you to see our demo.
A full list of all the AO Media 100 companies can be found on the AlwaysOn Web site at: http://alwayson.goingon.com/permalink/post/8813
“It is a great honor to be selected to the AO Media 100, since the AlwaysOn team has always determined industry trends early,” said Kontera CEO and founder Yoav Shaham. “Our selection to the AO Media 100 comes at a time when we are experiencing double-digit quarterly growth and increased acceptance in the digital media community.”
About AO Media 2007: Jan. 29-31, The Mandarin Oriental Hotel, NYC
AlwaysOn Media is where cutting-edge technology CEOs from the back streets of Silicon Valley meet the global advertising and media establishment. This two-and-a-half-day executive event features CEO presentations and high-level debates on which forces are disrupting user behavior and creating new opportunities in the marketing, branding, advertising, and public relations industries. At AlwaysOn Media, our editors will also honor the AO Media 100 Top Private Companies. Fifty of the top CEOs from the AO Media 100 will pitch their market strategies to a panel of industry experts in our “CEO Showcase."
About Kontera
Kontera is a leading provider of In-Text Advertising Solutions, based on patent-pending contextual analysis technology that increases revenue and ROI for both web publishers and advertisers. The company´s flagship product, an In-Text ad unit called ContentLink, is a contextually relevant keyword that is discovered in real time on a web page from within Kontera´s vast network of publishers and is automatically turned into a link to the most relevant ad from among Kontera´s thousands of advertisers. Kontera´s real time contextual analysis technology, which enables the ContentLink solution, is able to place ContentLinks on any type of online content including user-generated such as blogs and forums. With today’s shortages of preferred real estate and inventory and the pricing limitations of many current online ad opportunities, ContentLink offers a successful solution by creating a new and previously untapped source of advertising revenue, while providing marketers with a better ROI than with other advertising vehicles. Kontera is backed by Sequoia Capital and Lehman Brothers, with offices in San Francisco, New York and Israel. For more about Kontera, visit http://www.kontera.com.
About AlwaysOn
ALWAYSON ignited the open-media revolution in early 2003 by being the first media brand to launch a global blog network. In 2004, ALWAYSON continued to lead the media industry in innovation by introducing a social network where members can connect and engage. ALWAYSON is also revolutionizing the media business by applying its open-media principles to its executive event series (STANFORD SUMMIT, ALWAYSON HOLLYWOOD, ALWAYSON MEDIA and GOINGGREEN) and quarterly print “blogozine” by empowering its members to post and share their ideas and meet each other online. As our loyal readers know, ALWAYSON is committed to the free-market, merit-driven approach to reporting and event programming. No other media brand has dared to create such open interaction with its readers and event participants.
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