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Following an investment from Sequoia Capital, Kontera upgrades their proprietary In-Text Advertising Solution to support user-generated content including blogs and social networking websites, and launches the first automated In-Text Advertising Solution with bidding for placement
San Francisco, CA, April 25, 2006 – Kontera, the leading developer of In-Text Advertising Solutions for web publishers and advertisers, announces the launch of the ContentLink™. With ContentLink™, Kontera continues their tradition of market innovation by supporting any online content type, including user generated, and by launching the industry’s first automated In-Text Advertising Solution with bidding for placement – the ContentLink™ Ad Center.
ContentLink™ discovers contextually relevant keywords on a publisher’s web page in real-time and automatically matches them with relevant ads presented as In-Text sponsored keyword links. With the limitations of existing online ad opportunities, as far as real estate, inventory, and pricing is concerned, ContentLink™ provides publishers with an untapped source of advertising revenue. Since ContentLink™ runs alongside existing pay-per-click and/or banner ad programs, hundreds of Kontera’s publisher clients are generating incremental ad revenue beyond their existing advertising vehicles.
“With the challenges online publishers are facing today, In-Text Advertising is an excellent untapped and sustainable source of ad revenue, which is why I predict strong growth for In-Text Advertising,” said online advertising industry analyst Gary Stein, "Technology-based solutions like Kontera´s ContentLink™ are best positioned to take advantage of this burgeoning market opportunity."
Kontera’s technology now facilitates the real-time analysis of dynamic web content, which enables publishers to use ContentLink™ for serving ads on any online content type, including user-generated content such as blogs, forums, product reviews, and social networking sites. With traditional media tapping into the growth of user-generated content, as evidenced by News Corporation’s recent $580 million acquisition of MySpace.com and by the increasing prevalence of blogs on media websites, Kontera’s ability to monetize such dynamic content in real-time provides all publishers with an important new source of advertising revenue.
“With a lot of our web traffic coming from our forum pages, generating significant ad revenue was a challenge for us,” said Jan-Willem Aldershoff, Marketing Manager, CDFreaks.com. “With ContentLink™, In-Text advertising links are generated immediately after new comments are posted, enabling us to generate ad revenue while respecting our members’ rights.”
With the launch of ContentLink™, Kontera is also introducing the ContentLink™ Ad Center, the industry’s first self-service, automated bidding system for In-Text Advertising. The ContentLink™ Ad Center is the advertisers’ interface for managing their In-Text Advertising campaigns on Kontera’s network or on individual publishers who are utilizing the ContentLink™ Private Marketplace. ContentLink™ Ad Center gives advertisers complete control of their In-Text Advertising campaigns, just like other pay-per-click advertising programs. Now advertisers can go live with an In-Text campaign in hours and can update placement bids, keywords, creative, ad type or images instantly whenever, wherever.
For more about the ContentLink™ Ad Center, click here: http://adcenter.kontera.com
To learn more about Kontera, ContentLink™, or the ContentLink™ Ad Center, please visit Kontera at AD:TECH San Francisco, April 26 – 28, 2006, Booth number 5651.
About Kontera
Kontera is a leading provider of In-Text Advertising solutions based on patent- pending contextual analysis technology that increases revenue and ROI for Web publishers and advertisers.The company’s flagship product, ContentLink™, finds contextually relevant keywords on a publisher’s web page in real-time and automatically matches them to relevant ads presented as an In-Text sponsored keyword links.
Thousands of online publishers worldwide are increasing their revenue through Kontera’s service, which enables them to turn their content into a source of incremental revenue beyond current banner or text ads. Leading international advertisers in a broad range of product categories are achieving improved ROI with ContentLink™ versus other advertising vehicles because of the contextual relevancy of the ad to the user’s interest. The ContentLink™ Ad Center is the first self-service pay-per-click solution enabling bidding for In-Text Advertising placement.
With seven years of experience in In-Text Advertising, Kontera is able to create a valuable experience for users by serving relevant and informational ads that match the user’s interest and frame of mind. The company’s technology facilitates real-time analysis of dynamic web content, enabling publishers to use ContentLink™ to serve ads or intra-site links with any online content type including user-generated such as blogs, forums, product reviews, and social networking sites.
Kontera is a privately held company funded by Sequoia Capital with offices in San Francisco, New York and Israel. For more about Kontera, visit www.kontera.com.
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