Muchnick brings two decades of advertising technology and marketing services experience from Operative, DoubleClick, LowerMyBills and Experian
San Francisco, CA, October 21, 2008 – Kontera, the leading developer of In-Text Advertising & Information Solutions for web publishers and advertisers, announced today that Mr. Hal Muchnick has joined the company as President.
Hal joins Kontera after spending more than 20 years in senior management, operations and marketing positions at market leaders in the interactive digital advertising and marketing services industries.
In his most recent position, Hal served as Executive Vice President / General Manager at Operative, a global advertising resource management (ARM) platform provider, where he oversaw global sales and professional and client services in addition to his executive responsibilities as part of the Company’s management team and Board of Directors.
Previously, Hal served as Vice President, Global Sales and Account Management for DoubleClick, where he was responsible for revenue and customer growth in the web publisher, interactive agency, and Rich Media segments. Prior to DoubleClick, Hal was Chief Operating Officer of LowerMyBills.com, where he was responsible for technology, product, sales and marketing. Hal spent over 10 years at Experian, which he helped evolve from a TRW operating unit into a stand-alone marketing information services company.
“Kontera is offering consumers, publishers and online marketers a range of innovative technology-enabled, user-focused In-Text media solutions. The recently launched Hybrid, which combines relevant consumer content and advertising, is an example of how Kontera delivers a great user experience for consumers, and high performing ad units for publishers and advertisers,” (http://www.kontera.com/kontera-hybrid/) said Hal Muchnick, Kontera’s newly appointed President. “This is an exciting time to join the company’s dynamic management team and to serve as President of Kontera.”
In addition to Hal’s hiring, Mr. Bryan Everett, Kontera’s SVP of Sales, is being promoted to Executive Vice President of the company in charge of Strategic Alliances, Development and Marketing. Bryan has led the US operations for the past two years and has been a key contributor to the rapid growth Kontera is currently experiencing.
“Given the growth, and our deep technical experience and understanding of the in-text market, with Hal we are bringing on a seasoned executive with a wide variety of operational experience in digital marketing that will complement our executive team and help us to execute as quickly as possible to help keep up with demand for our products and services,” said Kontera CEO and founder Yoav Shaham.
About Kontera
Kontera is a leading provider of In-Text Advertising & Information Solutions, based on patent-pending contextual analysis technology that highlights the most relevant keywords in the content of a page and delivers the most relevant ads and information against the keywords. Kontera works closely with advertisers and publishers to maximize revenue, optimize performance and enhance overall user experience. Kontera has over 20,000 publishers in its network, reaches over 85 Million unique users per month and works with thousands of brand and direct marketers across many verticals. Founded in 2003, Kontera is backed by Sequoia Capital, Lehman Brothers and Carmel Ventures and has offices in San Francisco, New York and Tel Aviv. For more about Kontera, please visit: www.kontera.com.
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All product and company names herein may be trademarks of their respective owners.
Contact information:
Uriah Av-Ron
www.kontera.com
e: pr@kontera.com
t: +972-50-7-427-087
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