Kontera Adds Rich Media To In-Text Ad Units

Kontera Adds Rich Media To In-Text Ad Units

March 1, 2007 - MediaPost Publications, Online Media Daily

IN-TEXT AD FIRM KONTERA THIS week began offering rich media in its in-text ad units. The in-text ad product, dubbed ContentLink, allows advertisers to highlight relevant words in editorial copy, and if the user clicks or mouses over the word, an advertisement appears. The rich media offering supports video and animation.