Kontera Selects Pixsy to Deliver Customized Video Content

Kontera, the In-Text Advertising solution provider for web publishers and advertisers, and Pixsy Corporation, a media search platform that powers private label image and video search engines, have announced a partnership. Under the terms of the agreement, Pixsy´s Media Search Platform will be included in Kontera´s ContentLink ad units. This is designed to enable users to search for relevant video content while viewing the In-Text Ads.

Pixsy´s Media Search Platform enables consumers to search for multimedia content from an index of videos and images. Results will be customized to the In-Text Ad and search query on topics such as entertainment, sports, travel, cooking and lifestyle. The ability to search for contextually relevant video content while viewing Kontera´s In-Text Ad units can increase site stickiness.

For example, a consumer might be reading an article on USATourist.com about New York City and mouse-over an In-Text Ad linked to the keyword "Broadway". Within the In-Text Ad unit, the user will then be able to access images and video clips from Broadway shows via Pixsy´s Media Search Platform.