July 5, 2006, San Francisco Business Times
Kontera, an advertising company, raised $7 million in its first round of venture funding.
The San Francisco company said Wednesday that Sequoia Capital and Lehman Brothers gave money in the round.
Kontera sells a product that searches text on a web site and creates keyword links to ads based on that information.
Yoav Shaham, the company´s CEO and founder, said that after basing advertising on search terms a user types in, Kontera´s type of keyword searching is the next best way to make online ads relevant and profitable. Such ads, he said, are "mapped to the user´s immediate frame of mind" because they are based on an analysis of what they are reading at that moment.
Sequoia initially invested in the company in April.
Kontera also has an office in Herzylia Pituach, Israel.
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