In Text Advertising and Solutions

PPC Advertising and In-Text Combined

PPC advertising – otherwise known as pay per click – has resulted in good revenues for many websites over the years. But as time goes on webmasters are always looking for other ways to monetize their site to the best of their ability.

As a result cost per click advertising has come a long way – something that can be seen by taking a look at the Kontera In-Text Advertising option. This works on an intriguing new principle that makes the advertising fit more easily into the site. It looks a lot less like pure advertising and it gives the website visitors the option of whether to look at the ads or not.

That might sound like a bad thing, but in actual fact this version of pay per click has enabled advertisements to look less like adverts, drawing a more positive response from visitors in the process.

The idea is that instead of the Pay Per Click ad appearing in a box or specific area within the web page, it is connected to certain relevant keywords within articles and content on that page instead. So for example, if your website has articles about the latest technological gadgets, you would find that specific keywords will appear in a different color and be underlined. When your visitor hovers their mouse over a particular word they are interested in, they will see the advert pop up in a box. They can then choose whether or not they want to visit the advertiser’s website – which they can do via a link inside the ad box itself.

As you might imagine the click through rate achieved by the Kontera In-Text Advertising option is often far better than that offered by traditional methods of pay per click advertising. This is because the reader is put in control of the situation. It also plugs into the fact that anyone who is reading the article containing the In-Text Advertising to begin with is naturally going to be more receptive to clicking on those ads.

Of course the webmaster has a lot of control over the efficacy of the ads themselves. If they provide worthwhile content then it is very likely that they will achieve an even better result from this style of advertising, and increase their revenue too.