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ContentLink™ In-Text Advertising Solution for Advertisers

Gary Stein Talks About In Text Advertising

What are ContentLinks™?

ContentLinks™ are keywords contextually relevant to each advertiser discovered in real-time on a web page from one of Kontera’s thousands of online publishers which are automatically linked with the advertiser’s most relevant text ad. By mousing-over your linked keyword, a prospective customer can see your text ad complete with logo or other graphic element.

What ContentLink™ can do for you?

Only 5% of the time online is spent conducting a Search. Kontera’s ContentLink™ In-Text Advertising solution lets you reach your customers the other 95% of the time, while they are reading and reviewing contextually relevant content online. ContentLink™ ensures the highest relevancy of the keywords to your ads, providing you with a better ROI than with other advertising vehicles.

The ContentLink™ advantage:

At the core of Kontera’s patent-pending technology are a set of proprietary algorithms that enable advertisers to maximize their ROI because of greater relevancy between ad message, content and the reader’s frame of mind. Kontera’s platform, optimized and proven running hundreds of In-Text Advertising campaigns over the last seven years, facilitates the analysis of each web page in real-time. Keywords and topics are then extracted and ranked, and then instantly matching to the advertiser’s most relevant text ad. The greater relevancy between the content, keyword and text ad made possible by Kontera’s proven technology increases the advertiser’s ROI.

ContentLink™ provides:

Better Relevancy Delivering an Improved ROI – Kontera’s advanced technology guarantees the highest degree of relevancy between content, keywords and your ads. That’s why ContentLink™ gives your ads better conversion rates, improving your ROI.
An Informational User Experience – The cognitive association between the key word and your ad improves the click-through and conversion rates in your ContentLink™ keyword link
Branding with Logos and/or Images – With ContentLink™ you can add a logo, image or other graphic element which is seen whenever the reader mouses-over your keyword link.
Cost Per Click Accountability – Even when a reader mouses over your keyword link and is exposed to your brand, you still only pay when a customer actually clicks on your ad. To change your placement, change your bid for placement just like you do with other PPC ad programs.
More Characters than other Pay-Per-Click Ad programs – More Characters than other Pay-Per-Click Ad programs – Tired of the headaches you get trying to fit your sales message into PPC text ad? With ContentLinks™ you can place more characters for your ad than ANY leading PPC ad program.
Advanced Auto-Optimization and Geo-Targeting – Kontera’s technology enables campaign auto-optimization of keywords to content to improve your campaign results as the system ‘learns’ your marketing needs. International Geo-Targeting further improves your relevancy and in turn, your results.