A Relevant, User Initiated Advertising Experience

Leveraging its patented semantic analysis platform, Kontera combines keyword phrases and ads that best match a user’s interest and intent in browsing content.  Our semantic based targeting enables advertisers to reach their target audiences via user-initiated, relevant and engaging In-Text ads. We bring your messaging to interested consumers where and when they are most engaged and receptive: while reading the text of a page.

Kontera’s exclusive relationships with tens of thousands of premium and quality niche sites ensure unique access to a broad, high quality, and highly targeted audience for your advertising. Because Kontera’s advanced semantic advertising technology can match your advertising message to content with exceptional relevance, we can bring you higher conversion rates, improved ROI and engagement rates that exceed 10%.  Additionally, Kontera’s learning algorithms routinely improve and optimize the performance of your pay per click advertising campaigns.

Offering a broad spectrum of innovative and engaging cost per click ad units creative opportunities including rich media and video, advertisers can use one of our standard products or have our Creative Services team create a custom ad unit that can more effectively meet your specific campaign objectives.

The combination of high quality, unduplicated distribution along with Kontera’s powerful in-text ad delivery platform and superb creative execution yields exceptional results for both brand and performance advertisers  while maintaining a relevant user experience.