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Kontera's Top Performing Holiday Keywords |
With ‘Gift’ or ‘Present’ keywords in 6 of 10 top performing keywords for a leading online retailers in 2007, the 2008 top-performing holiday keywords include ‘Santa Letter’ and ‘Christmas Spirit’, reflecting the greater focus on the holiday spirit and values in these challenging times
San Francisco, CA, December 28, 2008 – Kontera, a leading provider of In-Text Advertising and Information Solutions for web publishers and advertisers, today announced its most ‘clicked-on’ holiday keywords for 2008 highlighted a return to values and the traditional holiday spirit versus last year’s greater focus on gifts.
Top trends in this year’s holiday campaigns for Kontera’s advertisers include:
- A return to values and the holiday spirit – In 2008, only 3 of the top-10 most clicked on keywords included the terms ‘gift’ or ‘wish list’ and gift giving versus 7 out of 10 of the most clicked-on keywords focused on gift giving in 2007.
- An increase in Click-Through Rates – This year’s top-performing keywords had a click-through rates that are 30 – 65% greater than last year’s. Specifically, between 2007 and 2008, the click-through rate for ‘Secret Santa’ increased by 43%, the click-through rate for ‘Gift Idea’ increased by 63%, and the click-through rate for ‘Gift’ increased by 38%. We attribute the improvement in the CTR to greater creative options, better creative and the continuous improvements in the relevancy of Kontera’s technology.
- A greater focus on the complete holiday experience – This year’s top-performing keywords included ‘Christmas Party’, ‘Christmas Decoration’, and ‘Christmas Stocking’, all elements of the holiday experience. In last year’s list, only ‘Advent Calendar’ focused on the general holiday experience.
Most Clicked-On Holiday Keywords, 2008:
- Santa Letter
- Christmas wish list
- Christmas spirit
- Secret Santa
- Gift Idea
- Christmas decoration
- Christmas Stocking
- Christmas
- Christmas Party
- Gift
Most Clicked-On Holiday Keywords, 2007:
- Christmas Present
- Advent Calendar
- Secret Santa
- Christmas Shopping
- Christmas Gifts
- Christmas necklace
- Unique Christmas Gift Idea
- Holiday Gift Guide
- Christmas Gift
- Christmas Gift for Her
Kontera was founded with the core objective of using its technology to determine the true context of any web page in order to serve the most relevant advertising or information within the content. Kontera utilizes patent-pending text analysis algorithms to discover the most relevant key words – in this case, holiday-related keywords – on a web page in real-time and automatically link the holiday-related keywords to the most relevant advertising.
“This year’s list of keywords clearly shows the change in sentiment towards a more traditional holiday – rich on values and lighter on materialism,” said Kontera Executive Vice President Bryan Everett. “The greater click-through rates experienced by our publishers and advertisers this year (1) highlights the improvement in Kontera’s text analysis engine, (2) proves that even in tough economic times, the right campaign aimed at the right audience will generate results.”
About Kontera
Kontera is a leading provider of In-Text Advertising & Information Solutions, based on patent-pending contextual analysis technology that highlights the most relevant keywords in the content of a page and delivers the most relevant ads and information against the keywords. Kontera works closely with advertisers and publishers to maximize revenue, optimize performance and enhance overall user experience. Kontera has over 20,000 publishers in its network, reaches over 85 Million unique users per month and works with thousands of brand and direct marketers across many verticals. Founded in 2003, Kontera is backed by Sequoia Capital, Lehman Brothers and Carmel Ventures and has offices in San Francisco, New York and Tel Aviv. For more about Kontera, please visit: www.kontera.com.
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