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Kontera Central Newsletter - October 2009 |
| | Kontera "Triple Play"
Three new ways for publishers to make extra money and win between now and the end of the year.
We are nearing the end of the year, and the fall season is when we traditionally see very strong revenues and some great campaigns across our network. We want both our large and small publishers to benefit and win as well. | 1. | Optimize for Revenues | | | Take advantage of the biggest ad spending quarter of the year. Increase your revenues by implementing our Tips and Tricks to optimize Kontera across your sites.
Learn More | | 2. | MVP Rewards | | | Share how you are winning with Kontera and get a chance to win one of several Kindles that we’re giving away this season.
Learn More » | | 3. | Heavy-Hitters’ Special | | | If you regularly receive Kontera earnings of more than $1500 per month, then we should talk! Kontera can help you knock the ball out of the park, and dramatically increase your earnings for the October through December timeframe.
Learn More | We look forward to having as many publishers as possible win with Kontera’s end-of-year triple play!
 Kontera’s CEO Provides a Sneak Peek at Future Plans
 "Looking ahead, users will see even greater utility as we increase relevancy, the types of in-text offerings, and as we grow the breadth of information that we are able to bring to each page-view… Kontera’s publishers will be seeing new forms of engagement and related information for their audiences, and greater monetization opportunities for their content."
Visit our blog to read more of this insightful interview with Kontera’s CEO and Co-founder Yoav Shaham about Kontera's continued expansion and the company's vision for the future. Read More »
Introducing Industry First Story-Level Targeting
 Kontera recently launched its Story-Level Targeting capabilities after months of testing on thousands of publisher sites with hundreds of ad campaigns. Story-Level Targeting achieves very high relevancy rates due to its ability to truly understand the overall gist of the story, and is capable of doing this in real-time, each time a page is loaded. Story-Level Targeting takes into consideration all dynamic content updates and opens up the most relevant context across the entire web, encompassing both topically endemic (singularly focused sites) and non-endemic sites.
Story-Level Targeting guarantees the highest degree of relevancy and best possible match between advertisements and the content in which they're showcased, therefore providing multiple benefits for advertisers, publishers and of course users. Read More »
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