I missed this earlier, Kontera, a provider of relevant In-Text advertising and information solutions for web publishers, advertisers, and users, closed on $15.5 million round of financing.

Sequoia Capital led the financing round, with participation from Tenaya Capital and Carmel Ventures. ComScore recently said that Kontera was the fifth fastest growing internet advertising network, with a 40% increase in audience throughout the prior 12 months. Globally Kontera now reaches more than 100 million monthly unique users.

Sophisticated semantic analysis is critical for succeeding in this new market, according to Yoav Shaham, Kontera CEO and co-founder. In-Text only works if one truly and deeply understands the page content and Kontera also uses learning algorithms and predictive real-time analysis to uncover the users’ intent, he said.

Founded in 2003, Kontera is backed by Sequoia Capital, Tenaya Capital and Carmel Ventures and has offices in San Francisco, New York, Los Angeles, Detroit, Chicago, Atlanta and Tel Aviv. This brings Kontera’s funding to $32.8 million.

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