San Francisco - Kontera, a provider of in-text advertising services for publishers, announced on Thursday that it has closed a $15.5 million round of new financing, led by Sequoia Capital.

Tenaya Capital and Carmel Ventures also participated in the round.

Founded in 2003, San Francisco-based Kontera reaches more than 100 million unique visitors per month with its pop-up ads that are attached to the text of online news articles and other content from over 15,000 publishers.

The company said its audience has increased by 40% over the past 12 months.

Kontera will use the new funds to sacle its network
faster, and to expand its real-time semantic analysis platform and products.


*Disclosure: Digital Media Wire is a customer of Kontera.

Visit article on Digital Media Wire