Kontera In-Text Online Advertising Solutions:

Kontera’s In-Text brand-building, targeted ads are hyperlinked keywords and phrases that have been identified in a story as the most relevant to the story’s topic. Upon user interaction, an engaging graphical, text, or related content ad is displayed via Rich Media, Video Advertising, or Custom Integrations.

Benefits of using Kontera In-Text Advertising:

1. You get the best of both worlds – In-Text advertising represents the convergence of intent-based marketing (e.g., Search) and the brand-building power of Display advertising.
2. Qualified Audience – users engaged in content that they are choosing to read online.
3. Highly Relevant – technology matches your ad’s creative to relevant text online, thereby increasing the relevance and value of your advertising messaging.
4. Reach Targets Everywhere – exclusive Story-Level targeting identifies highly relevant pages for your ad message wherever your audience may be, on endemic and non-endemic sites alike.
5. Superior Campaign Performance – advanced targeting capabilities and optimization tools maximize results.
6. User-Initiated Advertising – ads appear only upon user interaction.
7. Apply Existing Creative – Rich Media, Text, Video Advertising capability.
8. In-House Creative Services – for new, unique brand-building executions.
9. Dedicated Account Management – ensuring your success and satisfaction from campaign inception all the way through execution and optimization.
10. Brand Protection – monitoring ensures that your ad is placed on pages of suitable content only.