The Big Data Marketing Platform
Since Kontera’s founding our steadfast vision has been to understand what is engaging and of interest to consumers. This seed of an idea has matured into a powerful big data technology stack, a robust Insights and Content Marketing platform, and a thriving business that is servicing some of the world’s largest brands.
Early on we realized that to truely understand audience preferences we could not simply rely on what is tweeted and shared. While understanding what consumers "say" is important, it is not sufficient for understanding consumer preferences, because consumers read, search and view a lot more content than what they actively share.
Much of what interests people is not actively shared on social networks. This realization formed our premise for building a platform to measure all the content that is read and seen on-line across mobile, web and social.
Understanding The World's Content Consumption
Each day our platform analyzes and cross-correlates all content views across the digital eco-system. We analyze more than two billion datapoints each day in real-time, while simulatneously aggregating long-term insights and marketing trends.
By analyzing global content consumption, on-going social "conversations" and trending interests and passion points our Big Data Marketing Platform is able to deliver Brand Insights, Actionable Analytics, and unique Content Marketing products.
Turning Data Into Actionable inisghts:
Kontera analyzes all on-line consumption across mobile, web and social at a very granular level. Our platform also consider brand strategy and specific audience segments. ,The core analysis within the Kontera platform looks at audience consumption patterns and engagement with content, we understand the consumption patterns for thousands of interests and passion points, and we are able to predict consumer intent around each of these interests. Our Actionable Analytics then power Brand Insight dashboards and products, our Content Discovery and Curation products, and our Content Marketing and Brand Activation products.
Marketers use our powerful dashboards and analysis products to Inform strategy, tactics and timing. With Kontera they are able to understand specific audiences' interests, discover product and category opportunities, refine messaging, and benchmark their competitive postion.
Today, Kontera activates content for top brands such as Ford, Microsoft, L’Oreal, AT&T, Kraft and Samsung. Kontera is backed by Sequoia Capital, Carmel Ventures, and Tenaya Capital, and has offices in San Francisco, New York, Los Angeles, Detroit, Chicago, Atlanta, London and Tel Aviv.
The company was founded in 2003 by co-founders Yoav Shaham, Assaf Henkin, and Henit Vitos.