Understanding and Activating The World’s Content
Since Kontera’s founding our steadfast vision has been to truly understand all of the world’s content and to bring useful, related and compelling information at the time of content consumption.
This seed of an idea has matured into a powerful technology platform and a thriving business that are servicing the world’s largest brands.
Throughout the past 7 years we’ve built the Kontera Content Marketing Platform. Using a proprietary big data compute stack we analyze and correlate, in real time, more than 400 million content views and the evolving social conversations, each and every day.
Tracking The World’s Content Graph
We correlate any piece of content being viewed to all similar and related content, include videos, articles, social posts, blogs and photos.
Powering Agile Marketing: Owned, Social and Brand Supportive Content
Brands want to use content throughout their marketing efforts -- owned content, live social information and authentic content that enables them to connect to passion points, join the conversation and add consumer value.
This is not simple, with more than 655 million sites, billions of social conversations and the speed with which consumer interests and passion points evolve. The questions of what content to develop, what supporting content already exists? and how to activate that content within marketing and promotion efforts to best effect loom large.
Kontera solves this challenge. We put brands’ owned content, social content, and any supportive content from across the digital eco-system to work on behalf of brands.
Matching Brand Supporting Content to Best Placement
We enable brands to use content throughout their on-line marketing efforts with intelligence, speed and agility.
Marketing Insights and Cross Platform Activation
Today, Kontera activates content for top brands such as Ford, Microsoft, L’Oreal, AT&T, Kraft and Samsung. Kontera is backed by Sequoia Capital, Carmel Ventures, and Tenaya Capital, and has offices in San Francisco, New York, Los Angeles, Detroit, Chicago, Atlanta, London and Tel Aviv.
The company was founded in 2003 by co-founders Yoav Shaham, Assaf Henkin, and Henit Vitos.