The Big Data Marketing Platform
Since Kontera’s founding our steadfast vision has been to understand and activate all of the world’s content. This seed of an idea has matured into a powerful big data technology stack, a robust Content Marketing suite, and a thriving business that is servicing some of the world’s largest brands.
Understanding The World's Content
Each day our real-time platform analyzes and cross-correlates detailed content and the actual consumption across the entire digital eco-system.
By analyzing global content consumption, on-going social "conversations" and trending interests and passion points our Big Data Marketing Platform is able to deliver Actionable Analytics, and unique Content and Social Marketing products.
Marketers use Kontera's products to learn how to connect with their target audiences, to evolve their messaging and strategy, and to amplify the best owned, social, and earned content in ideal Mobile, Web, and Social contexts.
Powering Agile Marketing:
Brands want to use content throughout their marketing efforts -- owned content, live social information, and authentic content that enables them to join "the conversation" and connect with current interests.
This is not simple... given more than 655 million sites, billions of social conversations and the speed with which consumer interests and passion points evolve. The questions of what content to develop, what supporting content already exists, and how to activate that content within marketing and promotion efforts to best effect loom large.
Kontera solves this challenge. We put brands’ owned content, social content, and any supportive content from across the digital eco-system to work on behalf of brands.
Guiding Social and Content Marketers
We enable marketers to use content throughout their on-line efforts with intelligence, speed, and agility. We do this by providing actionable analytics, marketing insights, and an entire family of content activation products that identify the best content to use or produce, as well as the ideal placement and amplification approach for each content item.
Today, Kontera activates content for top brands such as Ford, Microsoft, L’Oreal, AT&T, Kraft and Samsung. Kontera is backed by Sequoia Capital, Carmel Ventures, and Tenaya Capital, and has offices in San Francisco, New York, Los Angeles, Detroit, Chicago, Atlanta, London and Tel Aviv.
The company was founded in 2003 by co-founders Yoav Shaham, Assaf Henkin, and Henit Vitos.