April 15, 2014

Brands Get Less Buzz From ‘Mad Men’ Premiere

It used to be that companies featured in Mad Men episodes would set off massive social media chatter and viral buzz..Now, however, it seems viewers have lost their interest in discussing these featured advertisers, according to newly released research from Kontera, the analytics agency.

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April 14, 2014

Comparing Season Premieres on Social: ‘Mad Men’ vs. ‘Game of Thrones’

At this point the Game of Thrones roller-coaster ride is sparking lots of on-line conversation and speculation,” said Ammiel Kamon, EVP of products and marketing for Kontera, a social data insight provider for brand marketers.

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April 11, 2014

Social Media Reacts To Colbert Getting Late Night

The late night TV wars just got hotter, with Stephen Colbert taking over David Letterman‘s slot on CBS. As soon as news was announced, social media also reacted with 23,000 related tweets within the first hour, according to Kontera research.

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April 10, 2014

Twitter Responds to Stephen Colbert Replacing David Letterman

To no one’s surprise, social media sites exploded over the news that Stephen Colbert would succeed David Letterman as the host of CBS’ “Late Show.” So did CBS make the right move? According to the data analysis site Kontera, it did — at least as far as Twitter is concerned.

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April 10, 2014

How is the social web reacting to the news of Colbert taking over for Letterman?

According to Kontera, a provider of insights for brand marketers, an hour after the announcement there were 23,000 tweets about the news, with a sentiment of 27% Positive, 61% Neutral, and 11% Negative. The negatives were were partially driven by people’s disappointed that a women didn’t get the job, but mostly it was big fans of The Colbert Report who don’t want to see his character disappear.

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April 9, 2014

Wal-Mart aims to push organic foods into mainstream

Though organic food sales are rising rapidly, more consumers have started to focus on other criteria, such as whether the food they buy is locally sourced. Based on how often terms are seen online, including on mobile devices, interest in "local food" has surpassed interest around "organic food," according to Kontera, a firm that provides insights for brand marketers.

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April 2, 2014

Tweeters shrug at GM CEO Mary Barra’s testimony

Judging from Twitter traffic, most didn't seem to be putting her into the guilt or innocence camps when it comes to explaining how the giant automaker failed to recall thousands of cars that had potentially deadly ignition switches. Sentiment was 3% positive and 13% negative, with the rest, 85%, of the tweets falling into the neutral category, according to Kontera, a company that measure and evaluates social media impressions. The positives and negatives were about the same for GM as a company.

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April 2, 2014

This April Fools’ Joke Is Not On Google

Google seized the opportunity, and as a result saw more “consumption lift” on April 1 than any other brand, according to content marketing company Kontera. Kontera looks at how much content is “consumed” on the Internet and connects that consumption to specific events -- in this case, April Fools’ pranks. Kontera compared brand consumption on April 1 and March 31, 2014.

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March 21, 2014

Buffalo Wild Wings’ Genius Plan To Own The Most Exciting Thing That Happens In Sports

The phenomenon led to a social media windfall for the sports bar and restaurant chain. According to the digital marketing firm Kontera, there were 6,000 tweets about Buffalo Wild Wings in a six-hour time span Thursday night, with 33% of them being positive, 62% neutral, and 5% negative.

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March 12, 2014

Bad News For Obamacare: Enrollment Is Trending Below Forecasts

President Obama caught flack in some circles for his appearance on “Between Two Ferns With Zach Galifianakis,” a comedy interview show on the website FunnyOrDie. But one of his staffers tweeted that it was the biggest referrer to HealthCare.gov. And Kontera, a company that tracks online activity, says content consumption related to the keyword “Obamacare” went up 48% following the interview, with consumption related to the keyword “Affordable Care Act” up 33%.

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March 12, 2014

‘Between Two Ferns’ Gives Obamacare a Social Boost

The White House has been saying of late that Obama’s much ballyhooed appearance on Zach Galifianakis’ web show “Between Two Ferns” has prompted a 40% boost in traffic to Healthcare.gov. Now, this chart from web monitoring company Kontera would seem to support that assertion.

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March 7, 2014

Can Samsung Buy Love?

Samsung made quite a splash at the Oscars. The much ballyhooed "selfie" that Ellen DeGeneres took with her celebrity guests generated unprecedented buzz. According to social media tracking site Kontera, Samsung was generating over 900 mentions a minute immediately after the snap.

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March 6, 2014

How Jimmy Fallon is winning the late night battle online

According to Kontera, a company that measures Internet content and social media impressions, online consumption about Fallon increased 154% (comparing February 17-26 to February 7-16). Fallon’s lead is significant, as there was 167% more consumption around Fallon than his competitors.

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March 5, 2014

Ellen DeGeneres’ Samsung Selfie Ups Social-Marketing Game

Social-media tracking company Kontera, in fact, found that not only did the picture get attention on its own, but that it also raised interest among viewers for Samsung's commercials, themed "One Samsung." Kontera dubbed Samsung the brand winner of the night, saying it got 40,000 brand mentions during the Oscars for the seflie, which caused attention to its commercials during the broadcast to spike upward.

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March 4, 2014

Media Journal: Dish Bends For ABC on Ad Hopper

According to Kontera, most people didn’t seem to have a problem with the sponsor-led selfie–and only 8% percent of tweets about the selfie were negative in sentiment.

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March 4, 2014

5 Brands That Deserve an Oscar for Marketing

Of course, the Samsung Mobile US twitter account retweeted the photo, writing “We’re seeing stars” before tweeting “Record-breaking selfie taken on #TheNextBigThing! Noted.” The Samsung USA account also retweeted the selfie. According to San Francisco tech firm Kontera, Samsung received 900 online mentions per minute during the stunt.

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March 3, 2014

Behind the Preplanned Oscar Selfie: Samsung’s Ad Strategy

Helping reinforce the value of the plug was Ms. DeGeneres' tweeting of the selfie. It was retweeted nearly 3 million times as of Monday afternoon. While the tweet didn't mention Samsung, the fact it was taken by a Samsung phone was clear on the TV screen at the time. At one point Samsung was getting about 900 mentions a minute on social media, according to Kontera, a company that tracks content on social media sites.

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March 3, 2014

Ellen uses Oscar sponsor’s Galaxy for her onstage stunts but backstage she reverts to her iPhone

Samsung's unique product placement, woven into the moment, front and center, without seeming ham-handed, generated the type of positive buzz that is rarely seen and is actually hard to buy," said Ammiel Kamon, EVP of products and marketing for Kontera, a prominent social media data tracker.

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March 3, 2014

Paid and Earned Media Unite for Award-Winning Oscars Performance

Maybe the real winner in all this is Twitter, Caggiano says. Its own earned media keeps on coming - including this story. Here's Kontera's ranking of the top brands, indexed against top performer Samsung:

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March 3, 2014

American Hustle: Did Ellen’s Oscar selfie pay off for Samsung or Twitter?

But according to data given to Pando by the number-crunchers at Kontera, this ploy helped Samsung become the night’s most-mentioned brand in Oscar-related social media posts, with a big spike centered around the selfie.

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