March 12, 2014

‘Between Two Ferns’ Gives Obamacare a Social Boost

The White House has been saying of late that Obama’s much ballyhooed appearance on Zach Galifianakis’ web show “Between Two Ferns” has prompted a 40% boost in traffic to Healthcare.gov. Now, this chart from web monitoring company Kontera would seem to support that assertion.

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March 7, 2014

Can Samsung Buy Love?

Samsung made quite a splash at the Oscars. The much ballyhooed "selfie" that Ellen DeGeneres took with her celebrity guests generated unprecedented buzz. According to social media tracking site Kontera, Samsung was generating over 900 mentions a minute immediately after the snap.

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March 6, 2014

How Jimmy Fallon is winning the late night battle online

According to Kontera, a company that measures Internet content and social media impressions, online consumption about Fallon increased 154% (comparing February 17-26 to February 7-16). Fallon’s lead is significant, as there was 167% more consumption around Fallon than his competitors.

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March 5, 2014

Ellen DeGeneres’ Samsung Selfie Ups Social-Marketing Game

Social-media tracking company Kontera, in fact, found that not only did the picture get attention on its own, but that it also raised interest among viewers for Samsung's commercials, themed "One Samsung." Kontera dubbed Samsung the brand winner of the night, saying it got 40,000 brand mentions during the Oscars for the seflie, which caused attention to its commercials during the broadcast to spike upward.

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March 4, 2014

Media Journal: Dish Bends For ABC on Ad Hopper

According to Kontera, most people didn’t seem to have a problem with the sponsor-led selfie–and only 8% percent of tweets about the selfie were negative in sentiment.

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March 4, 2014

5 Brands That Deserve an Oscar for Marketing

Of course, the Samsung Mobile US twitter account retweeted the photo, writing “We’re seeing stars” before tweeting “Record-breaking selfie taken on #TheNextBigThing! Noted.” The Samsung USA account also retweeted the selfie. According to San Francisco tech firm Kontera, Samsung received 900 online mentions per minute during the stunt.

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March 3, 2014

Behind the Preplanned Oscar Selfie: Samsung’s Ad Strategy

Helping reinforce the value of the plug was Ms. DeGeneres' tweeting of the selfie. It was retweeted nearly 3 million times as of Monday afternoon. While the tweet didn't mention Samsung, the fact it was taken by a Samsung phone was clear on the TV screen at the time. At one point Samsung was getting about 900 mentions a minute on social media, according to Kontera, a company that tracks content on social media sites.

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March 3, 2014

Ellen uses Oscar sponsor’s Galaxy for her onstage stunts but backstage she reverts to her iPhone

Samsung's unique product placement, woven into the moment, front and center, without seeming ham-handed, generated the type of positive buzz that is rarely seen and is actually hard to buy," said Ammiel Kamon, EVP of products and marketing for Kontera, a prominent social media data tracker.

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March 3, 2014

Paid and Earned Media Unite for Award-Winning Oscars Performance

Maybe the real winner in all this is Twitter, Caggiano says. Its own earned media keeps on coming - including this story. Here's Kontera's ranking of the top brands, indexed against top performer Samsung:

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March 3, 2014

American Hustle: Did Ellen’s Oscar selfie pay off for Samsung or Twitter?

But according to data given to Pando by the number-crunchers at Kontera, this ploy helped Samsung become the night’s most-mentioned brand in Oscar-related social media posts, with a big spike centered around the selfie.

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March 3, 2014

Oscars Give Samsung, Netflix Huge Social Media Spike

Kontera, which monitored online brand consumption and social mentions during the show, found that Pepsi, Lipton (with its Muppets-related spot), and Netflix were among the night's biggest winners. The results were determined by isolating Oscars-related consumption from a brand's typical consumption.

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March 3, 2014

Ellen loved Samsung on Oscars stage, Apple backstage

Kontera has assembled an instant analysis of the social media response to Samsung's advertising and PR efforts during the Oscars. Among the highlights: Samsung garnered more than 40,000 social mentions throughout the event. But the highlight was the 1.2 million retweets of what the report calls, "the most star-studded selfie ever on a phone" from one of the broadcast's official sponsors.

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March 3, 2014

Ellen’s Selfie Scores Oscar Gold for Samsung

According to Kontera, which analyzed millions of digital views, Samsung was mentioned 40,000 times across Twitter, Facebook and other social media outlets during ABC's three-and-a-half-hour broadcast. Even though DeGeneres did not actually mention the brand in her tweet (which was swiftly retweeted 1.3 million times), the San Francisco tech firm found that Samsung scored a peak rate of 900 online mentions per minute because of the stunt

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February 28, 2014

Social Media News For February 28

With two weeks under Jimmy Fallon's belt, web content and social media impression measurement company Kontera has analyzed the online arena so far...The Tonight Show with Jimmy Fallon's online consumption has increased 154 percent this week.

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February 26, 2014

11 Israeli Startups Making it in the U.S.

Where Kontera differentiates itself from competitors, however, is the emphasis it places on its content intelligence data and brand insights. Business is booming for the young startup, as top news outlets such as the New York Times, USA Today, and Bloomberg TV have asked Kontera to provide information regarding brand performance in 2013.

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