May 3, 2014

7 Media Brands Shaking Up the 2014 NewFronts

Brand visibility metrics firm Kontera reported that AOL dominated online chatter in the NewFronts' first days, beating out presenters like BuzzFeed, Hulu, Microsoft and Yahoo.

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April 30, 2014

How Did Did Consumption Around Ferguson’s Resignation Compare To Other Late Night Announcements?

Craig Ferguson’s announcement that he’s leaving CBS at year’s end triggered soaring interest in him online. There was 41% as much consumption about him online as there was about Stephen Colbert on April 10 when he was named the new host of the Late Show, Kontera reports.

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April 29, 2014

The NBA Community Reacts on Social to Donald Sterling’s Lifetime Ban

According to Kontera, a company that measures internet content and social media impressions for brand marketers, there have already been 200,000 tweets about the announcement. 17,000 of those were sent at 1:20 PM EST alone.

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April 15, 2014

Brands Get Less Buzz From ‘Mad Men’ Premiere

It used to be that companies featured in Mad Men episodes would set off massive social media chatter and viral buzz..Now, however, it seems viewers have lost their interest in discussing these featured advertisers, according to newly released research from Kontera, the analytics agency.

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April 14, 2014

Comparing Season Premieres on Social: ‘Mad Men’ vs. ‘Game of Thrones’

At this point the Game of Thrones roller-coaster ride is sparking lots of on-line conversation and speculation,” said Ammiel Kamon, EVP of products and marketing for Kontera, a social data insight provider for brand marketers.

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April 11, 2014

Social Media Reacts To Colbert Getting Late Night

The late night TV wars just got hotter, with Stephen Colbert taking over David Letterman‘s slot on CBS. As soon as news was announced, social media also reacted with 23,000 related tweets within the first hour, according to Kontera research.

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April 10, 2014

Twitter Responds to Stephen Colbert Replacing David Letterman

To no one’s surprise, social media sites exploded over the news that Stephen Colbert would succeed David Letterman as the host of CBS’ “Late Show.” So did CBS make the right move? According to the data analysis site Kontera, it did — at least as far as Twitter is concerned.

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April 10, 2014

How is the social web reacting to the news of Colbert taking over for Letterman?

According to Kontera, a provider of insights for brand marketers, an hour after the announcement there were 23,000 tweets about the news, with a sentiment of 27% Positive, 61% Neutral, and 11% Negative. The negatives were were partially driven by people’s disappointed that a women didn’t get the job, but mostly it was big fans of The Colbert Report who don’t want to see his character disappear.

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April 9, 2014

Wal-Mart aims to push organic foods into mainstream

Though organic food sales are rising rapidly, more consumers have started to focus on other criteria, such as whether the food they buy is locally sourced. Based on how often terms are seen online, including on mobile devices, interest in "local food" has surpassed interest around "organic food," according to Kontera, a firm that provides insights for brand marketers.

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April 2, 2014

Tweeters shrug at GM CEO Mary Barra’s testimony

Judging from Twitter traffic, most didn't seem to be putting her into the guilt or innocence camps when it comes to explaining how the giant automaker failed to recall thousands of cars that had potentially deadly ignition switches. Sentiment was 3% positive and 13% negative, with the rest, 85%, of the tweets falling into the neutral category, according to Kontera, a company that measure and evaluates social media impressions. The positives and negatives were about the same for GM as a company.

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April 2, 2014

This April Fools’ Joke Is Not On Google

Google seized the opportunity, and as a result saw more “consumption lift” on April 1 than any other brand, according to content marketing company Kontera. Kontera looks at how much content is “consumed” on the Internet and connects that consumption to specific events -- in this case, April Fools’ pranks. Kontera compared brand consumption on April 1 and March 31, 2014.

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March 21, 2014

Buffalo Wild Wings’ Genius Plan To Own The Most Exciting Thing That Happens In Sports

The phenomenon led to a social media windfall for the sports bar and restaurant chain. According to the digital marketing firm Kontera, there were 6,000 tweets about Buffalo Wild Wings in a six-hour time span Thursday night, with 33% of them being positive, 62% neutral, and 5% negative.

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March 12, 2014

Bad News For Obamacare: Enrollment Is Trending Below Forecasts

President Obama caught flack in some circles for his appearance on “Between Two Ferns With Zach Galifianakis,” a comedy interview show on the website FunnyOrDie. But one of his staffers tweeted that it was the biggest referrer to HealthCare.gov. And Kontera, a company that tracks online activity, says content consumption related to the keyword “Obamacare” went up 48% following the interview, with consumption related to the keyword “Affordable Care Act” up 33%.

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March 12, 2014

‘Between Two Ferns’ Gives Obamacare a Social Boost

The White House has been saying of late that Obama’s much ballyhooed appearance on Zach Galifianakis’ web show “Between Two Ferns” has prompted a 40% boost in traffic to Healthcare.gov. Now, this chart from web monitoring company Kontera would seem to support that assertion.

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March 7, 2014

Can Samsung Buy Love?

Samsung made quite a splash at the Oscars. The much ballyhooed "selfie" that Ellen DeGeneres took with her celebrity guests generated unprecedented buzz. According to social media tracking site Kontera, Samsung was generating over 900 mentions a minute immediately after the snap.

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