EContent, Posted Apr 08, 2008

Kontera, a provider of In-Text solutions for web publishers and advertisers, announced an advertising partnership with Microsoft and LinkedIn. Kontera will serve contextually relevant reference information from Microsoft in advertising units appearing on LinkedIn's "Answers" service for its IT community. When a member of LinkedIn's IT community asks or answers a question within the Information Technology category of the "LinkedIn Answers" service, Kontera's technology will analyze the content of the "Answers" section and then serve relevant Microsoft product links within a custom designed advertising unit.

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