Relevant video content via Pixsy-powered search within Kontera’s ContentLink™ ad unit adds value and enhances consumer experience

San Francisco, CA, April 4, 2007 – Kontera, the leading In-Text Advertising solution provider for web publishers and advertisers, and Pixsy Corporation, a media search platform that powers private label image and video search engines, today announced a strategic partnership. Under the terms of the agreement, Pixsy’s award-winning Media Search Platform will be included in Kontera’s ContentLinkSM ad units. This will enable users to search for relevant video content while viewing the In-Text Ads, enhancing the consumer web experience.

Pixsy’s Media Search Platform will enable consumers to search for multimedia content from a broad index of videos and images. Results will be customized to the In-Text Ad and search query on topics such as entertainment, sports, travel, cooking and lifestyle. The ability to search for contextually relevant video content while viewing Kontera’s In-Text Ad units will increase site stickiness by improving the user experience.
 
For example, a consumer might be reading an article on USATourist.com about New York City and mouse-over an In-Text Ad linked to the keyword “Broadway”.  Within the In-Text Ad unit, the user will then be able to access images and video clips from Broadway shows via Pixsy’s Media Search Platform.
 
“We are excited to partner with Pixsy, the market leader in photo and video search, to seamlessly deliver customized multimedia content within our ContentLink Ad units,” said Bryan Everett, Senior Vice President of Sales for Kontera.  “With the meteoric growth in online video consumption, Kontera recognizes the business potential in delivering contextually relevant videos directly within the ad unit to add value for publishers and consumers.”
 
“Our relationship with Kontera demonstrates the power of using media search to support ad networks” said Chase Norlin, Pixsy CEO.  “Pixsy delivers current, highly targeted media content for online networks and by partnering with Kontera, we are able to benefit from the unprecedented relevancy of their In-Text Advertising technology and the distribution clout of their growing network of publishers.”

About Pixsy

Pixsy Corporation (www.pixsy.com) is an award-winning media search platform that powers private label image and video search engines for online publishers. Pixsy has offices in San Francisco, CA and Seattle, WA and was founded by a team of engineers and business leaders hailing from Microsoft, Sony, and ValueClick.

About Kontera

Kontera is a leading provider of In-Text Advertising Solutions, based on patent-pending contextual analysis technology that increases revenue and ROI for both web publishers and advertisers. The company´s flagship product, an In-Text ad unit called ContentLinkSM, is a contextually relevant keyword that is discovered in real time on a web page from within Kontera´s vast network of publishers and is automatically turned into a link to the most relevant ad from among Kontera´s thousands of advertisers. Kontera is backed by Sequoia Capital and Lehman Brothers, with offices in San Francisco and Israel. For more about Kontera, visit www.kontera.com.
 
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Contact info:

Lauren Karp
Pixsy Corporation
www.pixsy.com
Tel: (415) 533-4000
Email: lauren@pixsy.com
 
Uriah Av-Ron
Kontera
www.kontera.com
Email: pr@kontera.com
Tel: +972-50-7-427-087