Microsoft will deliver dynamic advertising units featuring contextually relevant reference information to members of LinkedIn’s IT community within the “LinkedIn Answers” service using Kontera’s technology.
San Francisco, CA, April, 8, 2008 – Kontera, a leading provider of In-Text solutions for web publishers and advertisers, today announced an advertising partnership with Microsoft and LinkedIn. Kontera will serve contextually relevant reference information from Microsoft in advertising units appearing on LinkedIn’s “Answers” service for their IT community.
When a member of LinkedIn’s IT community asks or answers a question within the Information Technology category of the “LinkedIn Answers” service, Kontera’s technology will analyze the content of the “Answers” section and then serve relevant Microsoft product links within a custom designed advertising unit.
Kontera was founded with the core objective of using technology to determine the true context of any web page in order to serve the most relevant advertising and information within the content. Kontera utilizes patent-pending text analysis technology to discover relevant keywords on a web page in real-time and automatically matches them to relevant information that shows upon user mouse-over. In keeping with the company’s vision, this specific implementation of Kontera’s technology provides contextually relevant information to LinkedIn’s IT community from Microsoft.
To see Kontera’s Microsoft implementation on LinkedIn, login to LinkedIn and click on the “Answers” tab. Within “Answers”, in the browse box on the right, click on the ‘Technology’ link and then on the ‘Information Technology’ link.
“When we founded Kontera, it was clear to us that advertising was just one type of implementation for our contextual analysis technology,” said Yoav Shaham, CEO and founder, Kontera. “We are proud to serve as the technology enabler for a partnership with a technology leader like Microsoft and a new market innovator like LinkedIn.”
About KonteraKontera is a leading provider of In-Text Advertising & Information Solutions, based on patent-pending contextual analysis technology that highlights the most relevant keywords in the content of a page and delivers the most relevant ads and information against the keywords. Kontera works closely with advertisers and publishers to maximize revenue, optimize performance and enhance overall user experience. Kontera has over 9,000 publishers in its network, reaches over 75 Million unique users per month and works with thousands of brand and direct marketers across many verticals. Founded in 2003, Kontera is backed by Sequoia Capital, Lehman Brothers and Carmel Ventures and has offices in San Francisco, New York and Tel Aviv. For more about Kontera, please visit: www.kontera.com
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Contact info:
Uriah Av-Ron
Email: pr@kontera.com
www.kontera.com
Tel: +972-50-7-427-087
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