Introducing the Kontera Hybrid

Revolutionary Technology:

The Kontera Hybrid is a completely customizable, In-Text media layer, which links related content and/or advertising to selected keywords within page content. Our Hybrid leverages Kontera’s patent-pending technology to help publishers increase user engagement and site interaction.

Publisher Advantages:

Hybrid publishers give users an easy way to interact with contextually relevant content, increasing both average time spent on your website and total page views. Since you decide whether to keep traffic within one specific site, or to pull related content from a network of sites, we help you direct traffic where you want it to go. Plus, embedding related articles within the content, where users are already engaged, is a nice supplement to site search capabilities.

Benefits:

•  Enhance User Engagement
•  Display Related Articles and Videos
•  Increase Page Views per User
•  Move Traffic Within Your Site/Network
•  Gain Additional Advertising Inventory

A Complete White-label Solution:

Publishers who choose to include advertising in the Hybrid can run your own advertising campaigns in the Hybrid using our new white-label advertising solution. Of course, you can also choose to display advertisers from within Kontera’s network, or set your preferences to rotate both. We know you already have premium advertising campaigns, and our white-label solution gives you the flexibility to prioritize and run In-Text advertising campaigns.

Kontera leads the In-Text market in relevancy, and we’re happy to be the first to deliver a high-caliber In-Text product like the Kontera Hybrid. After a few clicks, we know you’ll agree - Kontera Hybrid is the future of In-Text.

“The name of the game in online advertising is ‘user value’ and ‘engagement’, and Kontera’s service, which integrates relevant informational content including video, text and images with relevant advertising, delivers on both promises.”

Michael Moritz, Partner, Sequoia Capital.